Hero Entertainment to Distribute Virtuix Omni Trendmill in Around 100 VR Stores in China by Year End

Though VR is the spotlight of 2016 and all major companies have made related strategic planning; in gaming industry, few companies have developed a VR version of their featured games.

A renowned gaming company in China, Hero Entertainment, will launch Crisis Action VR version soon and plan to distribute 1000 Virtuix Omni treadmills in around 100 VR stores before year end to set up for the national E-sports competition.


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BaoFeng MoJing 2016 Sales Reach 20M RMB

On Nov.27th , 2016 Snowball Carnival, BaoFeng Group CEO Feng Xin indicated that BaoFeng 2016 VR Revenue has reached 20million RMB (around 2.9million USD). Apart from that, Feng Xin also disclose that BaoFeng New Product & Strategy Release will be held on Dec.20th, BaoFeng all-in-one headset will probably have its debut then. By 2016 June, BaoFeng Mojing (cardboard like headset) has sold over 2million headsets and its monthly active users have increased almost ten times as well.

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3Glasses got 60M RMB Investment from O-film

3Glasses got 60M RMB investment from O-film, estimated value 0.56B RMB

ShenZhen VR technology company 3Glasses has got 60M RMB (around 8.7M USD) investment from ShenZhen O-film. After this round of investment, 3Glasses’ estimated value is  0.56B RMB (around 81M USD) and O-film will get 10.7143% of 3Glasses’ stock as well as a seat in the board meeting to decide the VR layout.


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The 18th China High-Tech Fair Ends, VR is the Hottie

VR hardwares shine in the big High-Tech Fair.

The 6-day China High-Tech Fair ended successfully on Nov.21st, and this year marks the 18th fair. In the past 18 years, the scale grows and more exhibitors participate while participants’ enthusiasm and their expectation for future technology change remain the same.

This year is year one for VR technology and on this China High-Tech Fair, VR products shine. VR theme park and VR cafe all left deep impression on the audience. You can feel it from the below pictures:

VR Cardboard Sells 30M Units Monthly, Profit Margin Only $0.1 USD Per Unit

A deep look of the sales of VR Cardboard and All-in-One market in ShenZhen, China.

The bellow report is translated from VRtuoluo reporter’s in-depth interview of the Cardboard and VR All-in-One production in ShenZhen, China. I feel it’s very interesting and a very good insight of the sales frontline of VR devices.

VR cardboard has over 30 million sales per month while VR all-in-one device is less than 0.2 million. Lay aside the great difference between VR cardboard and VR all-in-one device sales data, what the reporter want to present is the living conditions of these atypical manufacturers behind the sales data and the VR industrial change in their eyes. Continue reading “VR Cardboard Sells 30M Units Monthly, Profit Margin Only $0.1 USD Per Unit”

Chinese VR Cafe Market: 1/3 Customer is Children

With the statistics collected from 150 VR Cafe, we got the below findings:

In 2016, China have around 3000 to 5000 VR Cafe around the country.

Next year, the physical store distributors will have new comers like Wanda and Suning, who already own numerous shopping malls. Game Centers like Super Player will also join the distribution. Therefore the Chinese VR Cafe number is expected to have a 3-4 fold increase in 2017.

China have over 150k Internet Cafe and over 100k Arcade. Thus in comparison, VR Cafe business is still in early stage and have broad space for future development.

According to the statistics on collected from 50 VR Cafe, the customer peak of VR experience stores is noon to afternoon and these target customers come to VR Cafe after lunch, especially on Sundays. A great many of customers will intensly play VR games on weekends and holidays. Weekends have 4 to 5 times more customers than weekdays.


Per sampling results in VR Cafe, 58.52% customers are man and an extremely high portion of the customers are children, over 35%. In terms of repeat customers, 66% are man, 11% women and 22% children.

VR HMD “Chinese Black Friday” Sales Data Analysis

Nov.11th is similar to the American Black Friday Shopping Festival and Tmall is basically the Chinese Amazon. Here is the detailed analysis of sales for all VR HMD brands on Tmall for the ‘Chinese Black Friday’


Recently, HeiXia has finished the VR HMD sales data compilation from Tmall Nov.11th event.  Nov.11th is similar to the American Black Friday Shopping Festival and Tmall is basically the Chinese Amazon.


Before presenting the result, a few points needed to be clarified.
  1. The report data all comes from the open data of the 22 brands’ Tmall flagship stores
  1. The report data’s cut off point is Nov.11th 24:00. Considering Tmall only provide monthly sales data, therefore the report data reflect the sales result from Nov.1st to Nov.11th 24:00.
  1. The report data might be overstated as some store might click farm the result. However, given that all stores are from the same platform and have the same possibility in click farm, the influence of this variable was not considered in this report.
  1. Oculus has no official sales channel in China, therefore it is not included in the report. PSVR only held a presale event on Nov.11th and the data hasn’t released.


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