IMAX and GOME both has their BIG plan for VR Cinema in China market.
In the past few weeks, IMAX has revealed multiple layouts in VR field. Around mid-October, IMAX announced its partnership with the largest European chained cinema. They will set up an IMAX VR experience center in Manchester before year end and users can play games, watch movies and experience VR interaction in this center. Around mid-November, IMAX announced a 50million USD investment fund they set up with several other companies and it will be mainly used for the promotion of VR technology in IMAX movies and games.
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Though VR is the spotlight of 2016 and all major companies have made related strategic planning; in gaming industry, few companies have developed a VR version of their featured games.
A renowned gaming company in China, Hero Entertainment, will launch Crisis Action VR version soon and plan to distribute 1000 Virtuix Omni treadmills in around 100 VR stores before year end to set up for the national E-sports competition.
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VR hardwares shine in the big High-Tech Fair.
The 6-day China High-Tech Fair ended successfully on Nov.21st, and this year marks the 18th fair. In the past 18 years, the scale grows and more exhibitors participate while participants’ enthusiasm and their expectation for future technology change remain the same.
This year is year one for VR technology and on this China High-Tech Fair, VR products shine. VR theme park and VR cafe all left deep impression on the audience. You can feel it from the below pictures:
With the statistics collected from 150 VR Cafe, we got the below findings:
In 2016, China have around 3000 to 5000 VR Cafe around the country.
Next year, the physical store distributors will have new comers like Wanda and Suning, who already own numerous shopping malls. Game Centers like Super Player will also join the distribution. Therefore the Chinese VR Cafe number is expected to have a 3-4 fold increase in 2017.
China have over 150k Internet Cafe and over 100k Arcade. Thus in comparison, VR Cafe business is still in early stage and have broad space for future development.
According to the statistics on collected from 50 VR Cafe, the customer peak of VR experience stores is noon to afternoon and these target customers come to VR Cafe after lunch, especially on Sundays. A great many of customers will intensly play VR games on weekends and holidays. Weekends have 4 to 5 times more customers than weekdays.
Per sampling results in VR Cafe, 58.52% customers are man and an extremely high portion of the customers are children, over 35%. In terms of repeat customers, 66% are man, 11% women and 22% children.