Recently, HeiXia has finished the VR HMD sales data compilation from Tmall Nov.11th event. Nov.11th is similar to the American Black Friday Shopping Festival and Tmall is basically the Chinese Amazon.
- The report data all comes from the open data of the 22 brands’ Tmall flagship stores
- The report data’s cut off point is Nov.11th 24:00. Considering Tmall only provide monthly sales data, therefore the report data reflect the sales result from Nov.1st to Nov.11th 24:00.
- The report data might be overstated as some store might click farm the result. However, given that all stores are from the same platform and have the same possibility in click farm, the influence of this variable was not considered in this report.
- Oculus has no official sales channel in China, therefore it is not included in the report. PSVR only held a presale event on Nov.11th and the data hasn’t released.
Product Sales Ranking
Among them, mobile VR products (including plasticbox and cardbox) contributed 302205 volume while high end VR headset is 1446 and VR all-in-one device is 4859.
Sales Ranking by Brand
PC VR Sales Ranking
Mobile VR Sales Ranking
VR All-in-one Device Sales Ranking
Revenue Ranking by Brand
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