After the consumer version Vive hit the market at the beginning of 2016, HTC launched another business version headset as well and priced at USD 1200. Targeting at Business market, this headset has better performance, longer warranty period and group purchase option. Recently, HTC Vive indicated that the business and consumer version will have more differences in the future due to their different target market.
At this year’s CES, a foreign media asked Vive China president Wang Congqing whether they will consider to develop totally different product lines for home users and experience store customers. And Wang’s answer is: “This is the exact approach we are taking. We noticed that business market users are less sensitive to price but more keen on the product manageability, applicability, comfort level and life span. Therefore we think the new products we just announced, including the tracker and ViveDeluxe Audio Strap will be adopted more by business clients rather than consumers. The wireless solution from TPCAST will attract more and more business clients and offline experience store owners to experience these products.”
In 2016, VR offline experience stores increase astonishingly in China. Vive’s business market performance probably have exceed its consumer market’s. Dec. 2016, HTC just announced two projects targeting non-consumer market, Viveport Arcade and Viveport Enterprise.
Viveport Arcade is a VR application eco-system and management platform targeting specifically for start-up offline experience stores. Usually the VR games in offline experience stores have faster pace and better visual impact while games for home users have longer narratives and game time. Viveport Aracade can process game purchase and authorization cases at the same time.
Viveport Enterprise is a VR application eco-system as well and its goal is to commercialize VR production.
HTC has already applied different strategies towards Viveport, Viveport Arcade and Viveport Enterprise and have provide customized software for them separately as well. But in terms of hardware, these three systems are still using the same headset, controller and tracking technologies. But in the future, they will be different as well.
“In the near future, Vive will further differentiate business and consumer product. Softwares for business products will have more manageability.” Wang Congqing told the media.
Given VR’s growing attractiveness in offline entertainment business, VR’s potential is increasing in vertical market as well. But at the same time, the complexity of current VR system poses great challenges in VR’s application in vertical market. This challenge will be the key focus for HTC in 2017
“In 2017, we will pay great attention to the VR application in vertical market. Actually, we are planning to sell integrated solutions directly to medical, education and tourism industry, which I believe can fully open the market and enable more consumers to experience the technology outside their house.”